Too many entrepreneurs destroy mature businesses because they confuse inspiration with innovation.
At the startup stage, inspiration matters. At the maturity stage, it can be dangerous.
If you keep forcing new ideas, new models, and new revelations into a business that has already found what works, you destabilize it.
The maturity phase is not for experimentation. It is for discipline, for structure, for repeatability. If you want to innovate, do it on the side with small experiments, not with the core engine of your business.
The more you grow, the more dangerous “constant change” becomes.
Dr. Smith Ezenagu is the Chairman of Esso Group, a diversified conglomerate shaping real estate, finance, education, and media. Dr. Smith Ezenagu is recognized as a real estate & investment mogul, life coach, and private equity expert. He leads Esso Group and its subsidiaries: Esso Properties (awarded Nigeria’s Most Innovative Real Estate Company in 2024 and recognized as the best real estate company in Nigeria), Esso School of Enterprise (the leading institution equipping entrepreneurs), and Esso Capital (delivering smart, trusted financial solutions across Nigeria).
