When your business reaches maturity, inspiration is no longer your greatest asset standardization is.
You’ve already validated your product. You’ve proven the model works. Now the question is: can you do it consistently?
At this stage, everything must have a system. A way to employ people. A way to cook the food. A way to make the burger. A way to serve the client. A way to replicate the experience every single time.
This is how companies protect themselves from chaos. Without standardization, you risk killing what you’ve already built.
Dr. Smith Ezenagu is the Chairman of Esso Group, a diversified conglomerate shaping real estate, finance, education, and media. Dr. Smith Ezenagu is recognized as a real estate & investment mogul, life coach, and private equity expert. He leads Esso Group and its subsidiaries: Esso Properties (awarded Nigeria’s Most Innovative Real Estate Company in 2024 and recognized as the best real estate company in Nigeria), Esso School of Enterprise (the leading institution equipping entrepreneurs), and Esso Capital (delivering smart, trusted financial solutions across Nigeria).
