The jaw-dropping business principle Africa’s richest man teaches without saying a word.

The jaw-dropping business principle Africa’s richest man teaches without saying a word.

When you hear Dangote Refinery is worth $20 billion, don’t assume it’s because of the revenue it generated. For the first five years, it generated nothing, absolutely zero naira.

But behind that “zero” there was massive value being created. The construction was going on, systems, structures, assets were all being designed to refine oil and serve a billion-dollar market.


Value came first and then revenue came later.

Too many businesses collapse because they expect revenue too early. They forget that profit is a reward for value, not just activity.
Focus on creating value, once value is undeniable, money will follow.

Dr. Smith Ezenagu is the Chairman of Esso Group, a diversified conglomerate shaping real estate, finance, education, and media. Dr. Smith Ezenagu is recognized as a real estate & investment mogul, life coach, and private equity expert. He leads Esso Group and its subsidiaries: Esso Properties (awarded Nigeria’s Most Innovative Real Estate Company in 2024 and recognized as the best real estate company in Nigeria), Esso School of Enterprise (the leading institution equipping entrepreneurs), and Esso Capital (delivering smart, trusted financial solutions across Nigeria).

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