Many people confuse leads with prospects. They are not the same.
A lead is just a contact, a phone number, an email, someone you can reach. But until that person has shown interest, they are not yet a prospect.
This distinction is important because it changes how you approach them. With leads, your work is to build connection and interest. With prospects, your work is to move them closer to a decision.
If you treat every lead like a prospect, you will waste energy and get frustrated. Understand the difference: a lead is potential, a prospect is progress.
Dr. Smith Ezenagu is the Chairman of Esso Group, a diversified conglomerate shaping real estate, finance, education, and media. Dr. Smith Ezenagu is recognized as a real estate & investment mogul, life coach, and private equity expert. He leads Esso Group and its subsidiaries: Esso Properties (awarded Nigeria’s Most Innovative Real Estate Company in 2024 and recognized as the best real estate company in Nigeria), Esso School of Enterprise (the leading institution equipping entrepreneurs), and Esso Capital (delivering smart, trusted financial solutions across Nigeria).